Collabs.io/Subkit

What an inspiring conversation I had with Tom Kay, the visionary founder of Finisterre, the iconic sustainable outdoor brand that has been making waves in the industry for over two decades. Watch the video or listen to the podcast in the link below. Tom shares captivating stories and hard-won wisdom from his 21-year entrepreneurial journey - the highs, the lows, and the unwavering conviction that has propelled Finisterre to become a beacon of authenticity and sustainability in the fashion world. Whether you're a founder looking for inspiration, a creative seeking to reconnect with your purpose, or simply someone who appreciates the power of a well-told story, this conversation is not to be missed.

My latest Forbes Business Council article is on challenging norms. I picked four brands as examples that question the status quo. Peach & Lily, Fur, Bubble, Bragg Live Food Products, LLC How have you challenged norms in your own business? Shai Eisenman Alicia Yoon Lillian Tung Laura Schubert

My new article for Entrepreneur Mag is on how to overtake the incumbents through striking design. I discussed how Ritual, Brightland, and Onyx Coffee Lab do this. Have you created an edge for your business through design? It doesn't have to be just visual. Innovative designs of your business model or customer experience would be good examples as well. Katerina Markov Schneider Justin Fredlender Michelle Mattar Aishwarya Iyer Shannon Toobi Craig Lile Jeremy Teff https://lnkd.in/evFkGFey

The latest interesting brand collabs.

Wow what a next level collab from Roark https://lnkd.in/dx7c6eqE

My first piece for Fast Company exec board is on sustainable practices for brands. Shared examples from Patagonia, Fishwife, Almond Cow, Juice Beauty, Inc. How do you think about sustainability for your own business? Becca Millstein Brett Goodson LANCE PATTERSON Karen Behnke Ryan Gellert https://lnkd.in/eFNcDz4p

My latest for Forbes Business Council is about how founders' personal experiences shape brands. I discussed: IQBAR, ILIA Beauty, MUD\WTR, Solawave, Camille Rose, Agent Nateur How has your personal experience shaped your business? cc Will Nitze Cherene Aubert Shane Heath Andrew Silberstein JANELL STEPHENS Jena Covello https://lnkd.in/eGz9pe3D

My new one for Entrepreneur mag is about educating your customers. I discussed four ideas to turn interactions with your customers into stronger bonds. Examples: MaryRuth's and Shani Darden Skin Care How do you think about educating your customers? Cc MaryRuth Ghiyam David Ghiyam Shani Darden https://lnkd.in/e7r4yiib

My first Entrepreneur mag article. It's about niche positioning. Subject of many pre-launch debates. Niche vs mainstream. How did you decide your audience? Example brands mentioned: Finisterre (cold water surf goods) Roark (adventure travel clothing) Huron (men's self-care) cc/ Will Sheane Bronwen Foster-Butler Tom Kay Micah McKay Jason Steris Ryan Hitzel Matt Mullenax Nate Ellis https://lnkd.in/dtbTAnPA

My latest for Forbes Business Council: how listening makes effective products. Examples: CLEARSTEM Skincare Indie Lee & Co. Vitality Institute Kayleigh Christina Danielle Gronich Indie Lee Marya Khalil-Otto, LE Mia Jenner https://lnkd.in/eTgNrQZi