“My Social Practice’s lectures are as current, informative, and ‘action-driven’ as they are fun and entertaining.”
Invite Us to Speak at Your Next Event:
4 Things To Expect In A Presentation From One Of Our Dental Marketing Experts:
No boring PowerPoint slides here.
Our team of award-winning copywriters and designers create highly polished, entertaining presentations with beautiful visuals, engaging stories, relevant case studies, current examples, videos, and other embedded media.
Lectures for all specialties.
We provides lecture topics and education for all types of dental specialists, including general dentists, orthodontists, pediatric dentists, and oral surgeons, as well as tailored content for referring dental events, where specialists invite their referring GP practices for specialized education.
Content that’s actionable.
Each of our presentations is designed to not only educate, but to also leave audiences empowered to take action! Typically, the last few minutes of every presentation include, “Here’s what you can do TODAY!”
Always fresh and up to date.
We’re specialists, and the recognized leaders in this space. Digital dental marketing is all we do, and it shows in the quality and effectiveness of both our product and lectures.
“When My Social Practice lectures there are lots of nods and ‘aha! moments’ as he demonstrates effective dental social media marketing strategies.”
MICHAEL C. VERBER, DMD, FICOI
DIRECTOR OF STUDY CLUBS, THE DAWSON ACADEMY
“My Social Practice illustrates complex strategies in super simple ways through lots of real-world social media examples and case studies from their clients.”
INA POCKRASS
CO-FOUNDER, ECO-DENTISTRY ASSOCIATION
Adrian Lefler, Speaker
Adrian is CEO at My Social Practice and has been involved in dental digital marketing for 14 years. Known for his enthusiasm and engaging style, his presentations are not only entertaining but also packed with actionable tips and tricks. He values the opportunity to work with thousands of practices, finding great satisfaction in helping them grow and thrive through digital marketing. Adrian and his wife Emilie have four children and live in Suncrest, Utah.
Blake Hadley, Speaker
Blake Hadley is President at My Social Practice. He’s a graduate of the advertising program at Brigham Young University and has won a number of national and international awards in art direction, advertising, and creative marketing strategy. He is passionate about about helping dental practices (and businesses) use out-of-the-box thinking to create stories that spread on social media.
Seth Dahle, Speaker
Seth is CFO and the engine that keeps everything running at My Social Practice. He has been in digital marketing in the dental industry for 17 years and has helped thousands of practices grow and thrive with effective digital marketing strategies. When Seth is not at work, he loves to ride his mountain bike in the Utah mountains. Seth and his wife Leeah have four children and live in Salt Lake City, Utah.
Presentation Topics
Dentistry 3.0: How Artificial Intelligence is Revolutionizing Practice Management & Marketing
In this game-changing session, we explore the cutting-edge world of Dentistry 3.0, where artificial intelligence is transforming every aspect of dental practice. From digital marketing and practice management to content creation and clinical diagnosis, AI is setting a new standard. Uncover how AI is not just enhancing practice management by supercharging outreach and patient engagement, but also revolutionizing clinical diagnosis with unparalleled accuracy and patient trust. Dive into the future of team dynamics as AI reshapes dental practices, streamlining tasks and boosting collaboration. This presentation will arm you with the knowledge to seamlessly integrate AI into your practice, elevating service delivery, operational efficiency, and driving unprecedented growth. Welcome to the future of dentistry!
10 Tips For Growing Your Practice’s Instagram Following
Instagram is one of the world’s fastest-growing social networks, boasting over 1 billion monthly active users. A recent study revealed that 72% of people have purchased a product or service they discovered on Instagram, making it an invaluable marketing strategy for dental and specialty practices. Owned by Meta and connected to Facebook, Instagram is among the most engaging platforms, with significant watch time per user. Many healthcare decisions are influenced by parents, who frequently use Instagram as their primary social media tool. This platform offers a robust marketing toolset that dental practices cannot afford to ignore. Engaging consistently on Instagram is crucial for establishing a solid social proof statement in your online marketing campaign. Join us to learn how to effectively harness this dynamic tool to grow your followers and patient base.
Why TikTok And Instagram Reels Have Created The Future of Effective Dental Video Marketing
While professionally shot and edited video might still have an important place in your dental practice’s digital marketing strategy, you might be surprised by what you can achieve yourself with the technology that you already have in your pocket!Short-form video content (15 sec -1 min long videos) is quickly becoming the most viewed and engaging content on social media! Apps like TikTok and Instagram are making it easier than ever to record, edit, and publish fun, engaging, and effective content with nothing more than your mobile device!
Unlocking Profit: Seven Tips to Attract Valuable Dental Implant Patients
In this engaging and practical lecture, attendees will learn the secrets to leveraging digital marketing to attract high-value dental implant patients. From enhancing your Google Business Profile to fine-tuning your website structure, you will learn actionable steps to rank higher in search engine results and attract the most valuable new patients. Whether you are a dental practice owner or a marketing manager, this workshop-style presentation will provide you with the knowledge and tools to implement these strategies with minimal expense, directly impacting your practice’s profitability and growth. This presentation promises not just to educate but also to empower you with practical tools to take back to your practice, ensuring immediate and impactful results in attracting the most profitable dental implant patients.
Never Write Again: Harness ChatGPT and AI for All Your Writing
In this exciting and easily implementable lecture, attendees will discover how to leverage ChatGPT and large language models to write website copy, blog articles, emails, and social media captions. Learn how artificial intelligence algorithms mimic human brain functions to predict and generate human-like content. This session will guide you through setting up a ChatGPT account and understanding the art of prompting—crafting inputs that yield optimal outputs from AI. We will introduce the WWWAC prompting model (Why, What, Who, Audience, Constraints), empowering you to generate high-quality content efficiently. By the end of this presentation, you’ll be adept at using ChatGPT to expedite content creation for your website, social media, and internal management tasks. You’ll also learn to respond to Google reviews in a HIPAA-compliant manner, write professional and empathetic emails to patients, craft SEO-optimized blog articles, and website copy to enhance search engine rankings. The session concludes with demonstrating how ChatGPT can integrate into your website to provide 24/7 chat coverage, manage scheduling, and handle FAQs.
How to Rank at the Top of Google Maps? The Secrets of Local Dental SEO
Ranking high in Google Maps is the one of the most valuable ways to attract new dental patients, as many consumers use Google Maps to select their dental providers. This session will explain and break down the Search Engine Results Page (SERP), helping attendees understand exactly how search results are created and where their practices can appear in the search. We will cover elements like Local Service Ads, Google Maps results, the “People Also Ask” section, and organic website listings. Transitioning into a workshop format, attendees will actively optimize their Google Business Profile, equipping them with the skills to enhance their practice’s visibility on Google Maps.
Past Lecture Invitations Include:
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Why should we choose My Social Practice to present at our dental conference or event?
My Social Practice marketing experts are an ideal choice for your dental conference because they offer high-quality presentations without the high honorariums typical of many speakers. Thanks to their sponsorship model, they provide cost-effective solutions, allowing you to benefit from expert insights without the financial burden. This approach ensures that dental practices can access valuable marketing strategies and knowledge while enjoying significant cost savings.
Why choose My Social Practice for dental marketing experts and lecturers?
My Social Practice has dedicated 15 years to mastering digital marketing specifically for dental practices. Their deep understanding of the dental industry, including team dynamics, practice management software, and the unique challenges faced by dental practices, makes them exceptionally capable. They are uniquely equipped to tailor digital marketing education to the needs of dental teams, ensuring practical and relevant guidance that addresses the specific nuances of dentistry.
How can My Social Practice provide dental marketing training for dental teams?
My Social Practice offers a versatile range of training options:
Live Speaking Engagements: These sessions range from one hour to a full day, providing in-depth, interactive learning experiences.
Webinars and Podcasts: For digital events, My Social Practice can conduct comprehensive training via platforms like Google Meet, Zoom, and other video sharing services, with sessions lasting from one to three hours.
Guest Blog Posting: They also offer to write and submit educational blog posts at no charge, providing valuable content to enhance your organization’s digital presence.
How does My Social Practice help attract new dental patients through digital marketing?
With 15 years of experience in new patient acquisition for dental practices, My Social Practice excels in developing effective strategies that help dental practices rank higher in search results, attract new patients via social media, and improve their online reputation. Their expertise in search engine optimization (SEO) and comprehensive digital marketing tactics ensures that their educational presentations are not just informative but also provide attendees with actionable and executable steps to enhance their marketing efforts.
What are the benefits of My Social Practice’s services for enhancing a dental practice’s online presence?
My Social Practice’s presentations are designed to educate dental practices on how to effectively execute digital marketing strategies that align with the services they offer. While they empower practices with the knowledge to manage their marketing in-house, they also provide a seamless solution for those who prefer to outsource their digital marketing needs. Their dual approach ensures that dental practices can either apply the learned strategies independently or choose to have My Social Practice manage their marketing efforts professionally.
