Startup Boost Series

Co-hosted by HubSpot for Startups and AWS

This two part workshop series is designed for high-growth companies looking to learn how to scale their sales and marketing for better growth.

November 9th | November 10th
2:00 PM GMT onwards

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About the Bootcamp

As an early-stage startup, nailing your customer experience is key to your growth as you scale your venture in 2021 and beyond. The way your prospects and customers like to buy and engage has tremendously changed, and you'll need to adapt quickly to build out effective and scalable processes.

HubSpot for Startups and AWS are coming together for a series of live hands-on education, practical exercises, and self-paced certifications where you will learn how to elevate your customer growth efforts.

To maximize your learning outcome, you should expect to invest approximately four to five hours between Nov 9th to Nov 10th for this hands-on series.

 

This series will feature:

  • Best practices to build and implement technical, sales & marketing process for B2B Startups
  • The flywheel approach to attracting, engaging, and delighting your prospects and customers
  • A Q&A session with curated startup experts to get all your growth questions answered

Speakers

  • MD

    Mirabela Dan

    SOLUTIONS ARCHITECT, AWS

    Mirabela is a solutions architect based in London. She works with early stage and greenfield startups and helps them navigate the AWS ecosystem on their path to growth. She is passionate about innovation and DevOps practices and loves sharing this knowledge with her customers. Previous to this role, she used to work in the travel and finance industries which matched her travelling and nonfiction reading hobbies

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    Ajish Palakadan

    Chief Technology Officer, Firemind AWS Advanced Partner

    Ajish is the Chief Technology Officer for the AWS Advanced Partner, Firemind. He has over 12 years’ experience working within specialist technology companies, 7 of which focused solely within the cloud space. At Firemind, Ajish oversees all technological advancements, solves complex client problems with simplified and scalable solutions as well as leading the AWS Partner to becoming a cloud leader in AI/ML SaaS.

  • Kayleigh Rix

    Kayleigh Rix

    Startup Solutions Architect at AWS (building features and shipping your MVP)

    Seven years ago I was working in a biscuit factory stacking and packing biscuits into boxes. After discovering the hilarity and humility of having a robotics degree and working as a pick and place humanoid I decided to reinvent myself by learning python and became an active member of the meetup technology scene. Since then, I have gained a range of diverse experience in a variety of industries in Europe from startups in a team of 2 all the way up to large scale enterprises and FTSE100 companies. I joined AWS in April 2020: right when the world turned into a live Black Mirror episode and I kept sane during lockdown by knitting cthulu masks.

  • Mike Mead

    Mike Mead

    Chief Consulting Officer, The Scale Factory

    Mike has been working with the AWS platform for over 11 years and has spent the past 7 years working primarily with SaaS start-ups at The Scale Factory. He is focused on helping start-ups scale up their technical solutions once they've found product market fit.

  • Cara Ahern headshot

    Cara Ahern

    Customer Success Manager, Hubspot

    Cara has a demonstrated history of working in the SaaS space. As a Customer Success Manager for HubSpot, she supports UK/I SMB markets. She focuses on assisting her customers with their strategy, processes and usage across their Marketing, Sales, Services and Operations. Prior to joining HubSpot, Cara worked in Sales at Oracle for over 10 years.

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    Steven Daly

    Inbound Growth Specialist, HubSpot

    Steven spent the first ten years of his career building a Social Enterprise working in the area of technology and education - ultimately becoming Ireland’s largest organisation in this space. He joined HubSpot in November 2019 and works with new and existing customers across Ireland and the UK.

Agenda

Early-stage startups are time and resource-constrained and need to quickly get to product-market fit. This session is for startups who want to find out the best ways to build their minimal viable product (MVP) on AWS. You’ll get an overview of how startups build MVPs using services like API Gateway, Amplify, Lambda, Managed Kubernetes on AWS, Lightsail, and Database options. After this session, you’ll be able to pick the right technologies and use pre-configured architectures to speed up your development.

Build features as per your MVP requirements. Eric Ries (author of The Lean Startup) tells startups to adopt a Build → Measure → Learn feedback loop. Ries says, “The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere.“ Startups that are able to execute the Build → Measure → Iterate cycle fast are the ones that succeed.

In order to execute fast, you need to be able to build tech that can evolve as your requirements evolve. Once you’ve built out all the remaining requirements it’s time to get user feedback. To ship our web app, we can use the Amplify Console. The AWS Amplify Console provides a Git-based workflow for hosting full-stack serverless web apps with continuous deployment.

In times of uncertainty, sometimes the initial vision has to make way for something new. But startups are flexible and perhaps the time has come to put that skill to work. This session will dive into what it takes to effectively pivot to a remote sales strategy.

The session will include:

  • How to build your sales process and the best practices of inbound selling 
  • What has changed in the buyer's experience and how to build trust 
  • Tools to help you track prospecting and your customer's journey 
  • How to implement some best practices and sell with insights and data 
  • Actionable next steps, including the Inbound Sales Certification

An effective marketing strategy can transform your startups' growth trajectory and inspire your audience to quickly become your customers. This session will dive into how you can build a first-class marketing strategy that scales with you.

This session will include: 

  • Audience segmentation and persona building 
  • Best practices for successful email marketing
  • How to scale your marketing efforts with automation and personalization 
  • Actionable next steps, including Inbound Marketing Certification

To finish the series, please join us for an overview of the AWS Activate and HubSpot for Startups offers.

You can find more information on our startup offering here:

https://hubspot.com/startups  

https://aws.amazon.com/activate/

 

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